NRF survey: Consumers still have more than half of their shopping to do

Washington, D.C. -- The Consumer Intentions and Actions survey released Wednesday by the National Retail Federation and conducted by BIGresearch found that, as of the second week in December, the average person has completed 46.5% of their holiday shopping. Last year at this time, the average shopper had completed 49.5% of their shopping. “For consumers, the holiday season is more of a marathon than a sprint – typically starting the season strong, pacing themselves in the middle and gearing up again in the final stretch, a trend retailers expect every year,” said NRF president and CEO Matthew Shay. “As