Nordstrom Will Lure Teens With Social Shopping on TVs

Nordstrom is betting big on digital retail startups. Just after news broke that BaubleBar jewelry will be carried in all 117 Nordstrom U.S. locations, the company announced that it will be integrating its Wanelo page (to be displayed on TV screens) in the juniors’ section of 107 of its physical stores. Social shopping site Wanelo operates similar to product aggregator sites like Polyvore or Svpply, except it's even more focused on commerce. The approach is catching on — Nordstrom has over 1.2 million followers on Wanelo who are actively engaged with the brand.