How Nordstrom is Using Technology to Fight for Growth

Nordstrom remains focused on its defining organizational characteristic — service. Recognizing technology is changing the definition of what good service is, Nordstrom is focused on harnessing technology to drive growth. The company is striving to pay even greater attention to the customer experience, whether the customer is shopping in-store or online. Nordstrom management determined, for instance, that 25 percent of all online shopping was done via mobile phones in 2013, so it's quickly prioritized enhancing mobile service for 2014. Moving forward, mobile phone apps will be enhanced to make shopping easier and more exciting.