Nordstrom Rack Launches Integrated Online and Mobile Site
Nordstrom has launched nordstromrack.com, a new e-commerce site and mobile app, built on a shared platform with HauteLook, Nordstrom's flash-sale business. The new site gives consumers access to Nordstrom Rack merchandise alongside HauteLook flash-sale events. The site experience is designed to offer an integrated way for consumers to browse and buy merchandise either through a persistent Nordstrom Rack offering of on-trend apparel, accessories and shoes at discount prices or through limited-time, limited-inventory flash-sale events powered by HauteLook. Consumers are able to shop both sites through a single login, shopping cart and can combine items into one easy checkout.