Nordstrom Focuses on Mobile Customer Experience

In 2014, technology investments will account for more than 30 percent of Nordstrom's CapEx investment plan, up from roughly 20 percent in previous years. The retailer is also refreshing stores more efficiently by letting the customer experience — rather than the age of the store — drive the process. To keep pace with the ongoing evolution of retail, Nordstrom is also adjusting its investments to better support its multichannel growth strategy and achieve greater mobile execution. It's very clear that advancements in technology, specifically in e-commerce and mobile, are redefining the customer experience across all channels.