Nine West Opens New Retail Concept
Nine West has opened the first standalone store for its Vintage America Collection line. The store, in New York City's SoHo neighborhood, reflects the modern bohemian ethos of the brand. Nine West, a division of The Jones Group, collaborated with Stefan Beckman, a New York City-based designer, on the design of its newest format. Inspired by the turquoise blue of the ocean in Southern California and the palette of desert terrain of the American West, the space will be outfitted in sensual metallic, feminine antiques and unique finds from road trips across the country.