Nike regains title of No. 1 seller of licensed college apparel

Nike Inc. regained its title as the nation's top seller of collegiate licensed apparel, according to the Collegiate Licensing Co. This gear was released in April to celebrate the 's NCAA men's basketball championship. Nike Inc. is once again the nation's top seller of licensed collegiate apparel, returning to the No. 1 spot after a two-year absence. Atlanta-based Collegiate Licensing Co., a division of sports marketing giant IMG, on Monday The year-end report doesn't give specific revenue figures for licensees, but said collegiate-licensed merchandise achieved $4.6 billion in retail sales last year, with royalties going back to the universities