Nielsen survey: Most Black Friday shoppers head to department stores
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New York City -- Nielsen’s annual Black Friday Shopping Survey, released Tuesday, found that 80% of consumers don’t plan to shop on Black Friday. Of those that do, 71% will head to department stores, 52% to electronics stores, 51% to mass merchandisers and discounters, 40% will shop online, 27% will visit toy stores and 23% will shop warehouse clubs. The smallest percentage of shoppers will be the biggest spenders, as 32% of Black Friday shoppers plan to spend $100 to $250, 24% plan on $250-$500, 20% plan on $50-$100 and 15% plan on $500-$1,000. Less than 10% say this
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- People:
- Nielsen
- Places:
- New York City
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