Nielsen: Amazon is most popular retail mobile website

Amazon is arguably the most dominant online retail force right now, but a new report from Nielsen Wire argues that the Seattle-based enterprise is already winning the mobile retail shopping front. Nielsen?s latest report focuses on how smartphone owners are using their mobile devices for shopping, but especially the difference between using mobile retail apps or just visiting mobile versions of the online stores through a browser. It?s not much of a surprise that, so far, retail websites are more popular with consumers than retail apps. Perhaps consumers are still more accustomed to shopping in the browser (even if