Nickelodeon Opens In-Store Shop at Toys"R"Us in Times Square

Nickelodeon has opened a "Nick Shop" on the first level of the Toys"R"Us flagship in New York City's Times Square. The 1,000 square foot in-store is designed as an immersive Nickelodeon retail experience, with vibrant orange walls and columns covered with decor stencils of characters from Nickelodeon's hit animated series. Several interactive, touchscreen LED screens are placed throughout. The large digital displays create a unified canvas that showcases humorous and entertaining Nickelodeon content. When guests walk near the space, they can interact with and explore the content using their hands to swipe and tap the screens.