Newegg Launches Student-Only Store

Newegg.com hopes to go to the head of the class in back-to-school IT sales. In pursuit of that goal, the top tech-oriented e-tailer has jump-started the back-to-school season by launching a student-only online store and offering an introductory $20 discount off its white-glove “Newegg Premier” affinity program. Newegg described the effort as its “most comprehensive back-to-school initiative to date.”