New Survey Finds Consumers More Trusting of Sharing Information With Retailers Than Social Networks

MyBuys and the e-tailing group announced results of a joint online survey of 1,000 consumers that examines the evolving relationship between consumers, retailers and social media. The survey found that consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience. While many consumer advocates stress the need for tighter regulation in regard to consumer privacy and the use of consumer data, the majority of survey respondents (55 percent) said they're "mostly willing" to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience.