New Study Evaluates Impact of Social Networks and Group Buying on Shopping

As retailers, we’ve discussed, debated and tested numerous aspects of social commerce over the past three years or four years. I’d argue that the online social media phenomenon started in the really, really early days of the internet with the likes of listservs and message boards, progressing to things like the (circa 1998) eBay forum where customers could post questions and other customers could answer and comment on those.