New Rules for Retail 2013
The last several years have focused on the omnichannel customer, and this has provoked a series of organizational, process and technology changes. Retail executive teams, led by a customer-centric CEO, are collaborating in a disciplined approach to innovation. This typically entails the definition and execution of a strategic, long-term innovation framework along the lines of IDC Retail Insights Omnichannel Retail Marketing and Commerce Maturity Model. The new rules of retail require that retailers take strategic actions toward satisfying each individual customer's needs rather than on how they position their business for greater scale and growth.