New Research Uncovers Which Email Promotions Generate the Most Revenue for Online Retailers
New research released yesterday by Retention Science identifies the types of promotional offers that work best — and when they should be sent — to generate maximum revenue for online retailers. The data was derived from an analysis of 100 million online transactions, 20 million user profiles and 100 email campaigns. We found that, while consumers shop online in the afternoon and evening (65 percent), most promotional emails are sent first thing in the morning, hitting consumers when they aren't in the buying mood. What's more, the data showed that promotional offers sent on Tuesdays and Fridays perform best.