New GUESS Interactive Mobile App Enhances Customer Experience
GUESS introduced a new, highly interactive mobile app that delivers shopping conveniences such as personal customer service, the latest store and fashion updates, and omnichannel shopping. GUESS partnered with MicroStrategy to develop the new app. MicroStrategy combined multiple features in the mobile platform — links to Guess’ loyalty program, customer relationship system, e-commerce and catalog systems, and social media links. With the app, "GUESS List" members can connect to their accounts without any cards in hand. In addition, they receive customized offers, introductions to new products, and invitations to events through the in-app news feed.