New GameStop Business Unit to Focus on Retail Experience

Video game retail chain GameStop launched a tech initiative on Tuesday aimed at creating better shopping experiences for consumers at its digital and brick-and-mortar stores. The company says the GameStop Technology Institute will combine research from the Center for Retailing Studies at Texas A&M University's Mays Business School and cloud technology from IBM to build more modern experiences for consumers. One potential experience spawned from the endeavor is a smartphone app consumers can launch when entering a store that tracks video game wishlists and notifies them of deals related to those items.