MyLowe's Smartphone App a DIY Tool for Loyalty

Call it a tool of engagement. The MyLowe's smartphone app is making relationship-building a do-it-yourself (DIY) project. And like many things DIY, this can be very advantageous. The app from the home improvement chain Lowe's enables customers to look up their own purchase history and DIY projects based on data through the 7 million-member MyLowe's program. Introduced as an online feature in 2011 and later expanded to mobile, the app has been empowering consumers to check their shopping behaviors long before Acxiom made headlines by enabling consumers to review their data collected by marketers.