Customer-Centric Marketing Drives Buyer Readiness and Purchases, Survey Finds

MyBuys, Inc. and the e-tailing group today announced results of primary research across more than 1,100 consumers that examined how personalized marketing across channels impacts shopper attitudes and buying behavior. Survey results reveal that customer-centric marketing — the ability for retailers to engage consumers in one-to-one conversations across the customer lifecycle and all touchpoints — increases buyer readiness, engagement and sales activity, with a record 40 percent of respondents now stating that they buy more from retailers who comprehensively personalize the shopping experience across channels.