Music and Magic in Old Navy Mobile Campaign

Old Navy teamed up with music-themed mobile app Shazam for an in-store mobile marketing campaign. Shoppers with Shazam on their smartphones can “tag” special songs, played once an hour in Old Navy stores, by holding their phone towards where the song is playing. The Shazam app unlocks style tips, access to view the music video, band profiles and the option to download the song. Posters in the stores explain how consumers can tag songs being played in-store and on TV, YouTube and Facebook through Shazam. The app also features a survey that Old Navy can use to acquire customer