Mothers 61 Percent More Likely Than Other Women to Own a Smartphone

Performics, the performance marketing firm owned by Publicis Groupe, has released findings from “S-Net: A Study on Social Media Usage & Behavior.” The study of nearly 3,000 active U.S. social networkers highlights mothers as more versatile, present, active andengaged users of social networking sites, compared to other women.
According to the study, mothers are approximately 61% more likely than other women to own a smartphone.