Amazon Leads Host of Retailers in Online Customer Satisfaction Index
A record 36 of the top 100 online retailers achieved the "threshold for excellence" in the annual Top 100 E-Retail Satisfaction Index from customer experience analytics firm ForeSee. Scores of 80 or higher on ForeSee's 100-point scale are considered superior customer satisfaction performances. In 2010 and 2011, 28 websites achieved this distinction, while in 2009 only six websites cleared the mark. E-commerce stalwart Amazon.com continues to set the bar higher, climbing three points to 89, and four points higher than the second highest scoring websites, Apple.com (85) and QVC.com (85).