ModCloth is First Retailer to Sign Anti-Photoshop Pledge

The days of impossibly thin models and botched Photoshop jobs may soon be behind us. Yesterday, ModCloth, an e-retailer specializing in vintage-inspired and independently created clothing and accessories, became the first retailer to sign the "Heroes Pledge For Advertisers," promising not to "change the shape, size, proportion, color and/or remove/enhance the physical features" of models in advertisements post-production. This marks an important victory for the anti-airbrushing activists behind the Truth In Advertising Act, a bipartisan bill introduced in March that calls for the government to create a regulatory framework for advertisements to ensure they aren't deceiving.