How Moda Operandi is Building the Luxury Department Store of the Future
When Deborah Nicodemus took over as CEO of online luxury retailer Moda Operandi, she quickly realized that she would need to rebuild the company’s technology from the ground up. "Our mission is to elevate online shopping so that it’s a luxury experience," she says, "but there were a lot of frailties within the site." Moda’s photography was top notch, but basic e-commerce features were notably absent — there wasn’t even a search bar, not to mention the back-end customer management systems that have become de rigueur. Nicodemus set out to redesign the experience and introduce better internal tools, without sacrificing the editorial flair that had set Moda apart.