Mobile Coupon Redemption Rates to Reach 8% by 2016

Redemption rates for mobile coupons are projected to rise to an average of 8% by 2016, an eightfold increase over rates for the most successful paper coupon campaigns, according to a new report from Juniper Research. The study projects that by 2016 there will be 600 million regular mobile coupon users worldwide, with total mobile coupon redemption values exceeding $43 billion, compared to $5 billion in 2011. Mobile coupons offer compelling advantages over paper and online coupons, particularly for brick-and-mortar retailers, because they bridge the gap between online and physical retailing and can be individually targeted to drive traffic