Microsoft Tried to Clone the Apple Store. It Hasn't Worked.
Microsoft's stores have a warm decor, plenty of helpful staffers and an array of PCs, phones and devices. They could use a few more customers, though. It's hard to know exactly how the stores are doing since Microsoft won't comment on either sales or traffic figures. It is fair to say, though, that it's not uncommon to visit stores in which workers outnumber customers. In San Francisco, even the tiny Amazon.com kiosk a floor below often has more customers than the far larger Microsoft store.