Michaels Stores Enhances Website to Boost Customer Experience

Michaels Stores introduced its new website this past week, enabling consumers to experience a seamless approach to inspiration, convenience and promotions through the company's omnichannel network. The new site consists of fun, creative projects for special celebrations, upcoming holidays, projects with Mason jars, along with providing visitors with a list of all project materials needed. The site design allows for simplified searching for products under categories such as baking, sewing, art supplies, home décor, wedding and much more. It features encouraging videos with how-to guides, displays trending ideas for visitors to browse through on the company's Pinterest page.