Meijer Launches Mobile In-Store Product Locator

Regional independent Meijer is piloting a new iPhone App developed to help shoppers locate products in the store, find sale items, and even view the exact location of their car in a Meijer parking lot. Called, Find-It, the free App -- now available for iPhone, iPod Touch and Android devices -- is the first offered by a grocer to offer a location-based mapping and search platform via a mobile application. “We think our customers will love the fact they can instantly find any item in the store without requiring assistance,” said Elizabeth Wilson, online/mobile marketing specialist for Meijer. “Saving