Marshall Electronics to launch retail-integrated e-commerce

Tags: Multi-Channel Retailing, Online Retailing, Retail - Electronics, Technology Marshall Electronics, developer, manufacturer and distributor of professional audio/visual equipment, has signed an agreement with retail-integrated e-commerce provider Shopatron, to add online shopping capabilities to its website, according to a news release from Shopatron. Using the Shopatron system, Marshall Electronics will sell products online and then pass those sales to their retailers for delivery to consumers. Online shoppers will have the choice of home delivery or in-store pick-up. The arrangement allows customers to combine the ease of online shopping with the service and personal touch of a local retailer. The