Sephora Patterns Itself After Apple's Retail Model

Sephora gave itself a digital makeover yesterday, as the global beauty chain launched iPads and iPods in its stores and integrated its website with the popular social networking platform Pinterest. The makeup chain looked to Apple's super successful retail stores as its model, said Julie Bornstein, senior vice president of Sephora Digital. All 305 Sephora makeup stores are equipped with iPod touches that provide a mobile point-of-sale option for customers, helping to mitigate the sometimes long lines that form in its stores.