Magazines Get Serious About Ecommerce

Magazine publishers are rapidly getting serious about ecommerce. Earlier this month, Time Out New York, a weekly print and digital magazine covering entertainment in New York City,began selling event tickets through its website and iOS apps. And last week, Time Inc.-owned Real Simple magazine released a mobile gift guide that allows users to shop directly from the app. The next day, Elle magazine launched a shoppable trend guide on Facebook that encouraged users to make purchases on advertisers’ websites.