Macy's Novel Approach to Rolling Out Mobility in 800 Stores

Unless you've been living under a rock lately, you know that showrooming is one of the hottest topics in retailing. Consumers are increasingly using their smartphones to shop online for better deals while standing in store aisles. Macy's just announced an innovative approach of using its audio system speakers to market to consumers already standing in-store. What makes Macy's approach so interesting is the speed and affordability of instantly implementing mobile marketing across hundreds of stores.