Macy’s Strengthens its Omnichannel Strategy

Macy's is an exclusive launch partner for Apple's new iAd-supported streaming radio service, iTunes radio, as part of the retailer's omnichannel marketing strategy. Macy's can leverage iAd on iTunes radio to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.