Macy's Appeals to Millennials With Active Wear Expansion

Macy's is looking to enhance its appeal to Millennial customers by expanding its athletic apparel assortment, which will include Nike, North Face, Under Armour, Calvin Klein Performance and Ideology, to more stores this fall and the addition of Helly Hansen in select locations. This expansion is part of the retailer's Millennial strategy designed to attract a new generation of customers looking for trend, style and value. Macy's will begin rolling out new product for men, women and kids to stores and on macys.com this month.