Macy’s App Boosts Omnichannel Prowess With Nearby Pickup Push

In a reflection of the growing overlap between shopping experiences on mobile applications and in stores, Macy's is enabling users of its iPhone app to sort items by what's available at a nearby store for those who prefer to purchase from the app and pick up in-store. Macy's updated its iPhone app recently with several new features that address how customers are embracing mobile shopping. In addition to the nearby sorting capabilities, users of the app can now stay signed in for up to six hours without re-entering their information.