Luxury Web Battle Looms as LVMH, Hugo Boss Develop E-Commerce
As department stores and publishers join the ranks of those offering luxury goods online, they’re running into a new breed of competitor: makers of the designer clothing, handbags and accessories they sell. The shift is making the internet look more like the real world. Department stores, after all, compete with shops owned by the likes of Gucci and Fendi and have seen their share of luxury sales erode in recent years as brands opened outlets from Beijing to Bogota. The same dynamic is starting to play out online.