Luxury Retailers Push In-App Purchases Via Valentine’s Day Guides

Bloomingdale's, Nordstrom and Saks Fifth Avenue optimized their Valentine's Day shopping guides for smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go. Retailers can certainly benefit from providing seasonal gift guides on mobile apps so that consumers can browse the same products on their desktop, smartphone and tablet. Though in-app purchases won't make or break sales during a gifting holiday such as Valentine's Day, it's vital for the shopping experience to be optimized for mobile to keep up with the shift from e-commerce to mobile commerce, experts say.