lululemon is Counting on Getting 6-Year-Olds Hooked on its Clothing
lululemon is training a whole new generation of yoga enthusiasts with a brand targeting girls as young as six. Ivivva Athletica, pronounced "ih - vee - va," will have 20 stores open by the end of the year. The brand is a bright spot for the company. Ivivva's same-store sales soared 37 percent in the most recent quarter, according to lululemon CEO Laurent Potdevin. During the same time period, sales at lululemon stores open at least a year fell 3 percent.