Lululemon Athletica Moves E-Commerce Operations In-House

In a move that its executives believe will create cost efficiencies and expand its multi-channel capabilities, Lululemon Athletica has completed moving its e-commerce operations in-house. "Q1 saw the migration from a fully outsourced business to an in-house model with the transition of our core e-commerce platform to ATG and the migration of our e-commerce distribution operations in the U.S. into our internal facility," said Christopher Ladd, head of global e-commerce, Lululemon Athletica. As part of the move, the yoga-inspired apparel retailer has added new online functionalities including one-page checkout, merchandising and search capabilities, rich imagery enhancements and core business