Lowe’s announces new ‘Never Stop Improving’ brand positioning

Mooresville, N.C. -- Lowe’s is replacing its “Let’s Build Something Together” tagline with a new one, “Never Stop Improving” as part of its new brand strategy. As part of the program, the chain is launching a new advertising campaign Monday, Sept. 19, 2011. Also, Lowe’s will soon be launching MyLowes, a online tool to help customers manage their homes and home improvement projects through every stage. “'Never Stop Improving’ is not just a tagline -- it reflects our customer’s mindset about their homes and their lives,” said Tom Lamb, senior VP marketing and advertising for Lowe’s. “Never Stop Improving