Banana Republic Partners With Match.com for New Campaign
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Banana Republic's new marketing campaign is spreading the love in time for Valentine's Day. As part of the new campaign, the retailer is partnering with Match.com to host eight in-store meet-and-greet events for the online dating site's subscribers in San Francisco, New York, Chicago and a few other markets. Banana Republic, owned bay San Francisco-based Gap Inc., said the campaign is an effort to expand the brand's consumer base.
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- Joy D. Cho
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