Lost a Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge — provided you upload a funny photo to Betabrand's site and Facebook page. The campaign, or "sock insurance" as the brand calls it, is a way to interact with consumers on Facebook and a great customer service effort. In order to be eligible for sock replacement, consumers must buy a pair of Betabrand insured socks and have a Facebook account to upload the funny photo of their sock.