L'Occitane Lures Facebook Fans With Giveaway

International beauty product retailer L'Occitane en Provence is luring shoppers into its stores and to interact with it on its U.S. Facebook page by offering a voucher to pick up a free tube of hand cream in-store if the page reaches 250,000 "likes," enabling the retailer to build its Facebook fan base, drive in-store traffic and acquire customer data.