Key Benefit of Pacific Sunwear iPad Deployment: Engaging Young Shoppers

Pacific Sunwear's 300-store deployment of iPad tablet technology provides the retailer with communications cost savings and save-the-sale capabilities, but it's the customer engagement with the chain's younger shoppers that offers the biggest benefit. "The most exciting piece is the customer engagement, the ability to show outfits, show different looks, ship them sizes if we don't have their size in that particular store and do it in a very quick and convenient way, and in a way that this generation expects to be engaged with," said Pacific Sunwear CEO Gary Schoenfeld during a recent conference call. The iPads are currently