Keaton Row Will Change the Way You Buy Clothes Online
Keaton Row, a recently launched startup, is shaking up the way corporate gals shop for fashion online. Founded by Harvard Business School grads Cheryl Han, 30, and Elenor Mak, 33, the site pairs busy professional women with personal stylists who curate customized looks for their clients. Through its team of now 200 stylists, Keaton Row is updating Avon-style direct sales for the Twitter generation. Paid on a commission basis, the stylists cultivate their own clients, often through social media, and do all of their business online.