Journeys launches social mobile game

Footwear retailer Journeys is the first national chain to launch rewards on SCVNGR, a location-based social mobile game. Customers visit any of Journeys 800-plus locations and do challenges, earn points, and unlock rewards, such as $10 off purchase.Journeys has built challenges on SCVNGR at each location, such as taking a photo of the accessory they want most this upcoming school year, boom."Staying relevant to the teen consumer is a guiding principle for Journeys, which is why our collaboration with SCVNGR is the perfect fit," said James C. Estepa, president and CEO of Genesco Retail, parent company of Journeys. "Connecting