Jet Launches Grocery Delivery, Continues Battle With Amazon
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Jet.com, the e-commerce upstart from Diapers.com founder Marc Lore, is entering a new business: groceries. The company generated a huge amount of buzz by raising hundreds of millions in funding before even opening its doors in July. Its goal is to take on Amazon.com and other e-commerce giants by selling everything from household goods to sports equipment to electronics.