JCPenney Launches Full Catalog on Facebook

JCPenney has launched a fully integrated Facebook ecommerce application powered by Usablenet under the Shop tab on its Facebook. JCPenney customers can add to cart, checkout, edit and remove products from cart, specify shipping address, ship to store, and pay with credit card - all within the JCPenney Facebook. Facebook users can like and share items and purchases with their friends. Product display pages are integrated with reviews API, allowing users to comment on products. Usablenetpowers the application for JCPenney and works with leading brands to translate their existing website content and functionality to mobile Web, applications, kiosk, tablet,