J.C. Penney is reverting to its classic logo in a move to appeal to loyal — and likely lapsed – customers. Under former CEO Ron Johnson, the logo and company name was updated to simply jcp. That logo, introduced to much fanfare in early 2012, featured a square red frame, with "jcp" in a blue box in the top, left-hand corner — reminiscent of an American flag. The frame was used throughout J.C. Penney's stores and marketing. Scrapping the logo is just the latest attempt to roll back the former CEO's initiatives.