J.C. Penney Riding Disney’s Coattails Again
J.C. Penney is gearing up for Disney's release of the live action "Cinderella" movie in theaters on March 13, hoping for another big hit like Disney's wildly popular animated feature film "Frozen." Stores are getting product for the movie, which stars Lily James as Cinderella and Cate Blanchett as the wicked stepmother. Richard Madden plays the prince. For J.C. Penney, Disney is the gift that keeps on giving, making its stores a destination for merchandise made exclusively for Penney by Disney vs. the licensed merchandise sold at other stores.